Not Me. We.

I feel ill.

"Not Me. We." is the title of the 2007/2008 UBC Anuual Report. The leading higher educational institution in British Columbia can't tell the difference between subject and object, or, more frighteningly and likely, doesn't care. UBC confers doctorates in English and linguistics. UBC titled its annual report "Not Me. We." So what is your phD in English worth if you got it at UBC?

If Ikea or Ducks Unlimited had titled their annual reports "Not Me. We." I don't think I would be at all concerned... but the University of British Columbia? What were they thinking? It's okay, it rhymes?

I thought "Thinking of the World" was bad... but UBC managed to top SFU by couching lameness in bad grammar. Bravo.